University of Washington, Foster School of Business
Bachelor of Arts in Business Administration, marketing concentration, sales certificate.
Seattle, June 2021
Work
Professional Product Marketing Manager Philips Oral Healthcare, Amsterdam November 2022 to present
- Led global business-to-business communications, agency work, and the creative toolkit for Sonicare’s next power toothbrush in North America, Western Europe, and Greater China.
- Ran more than 10 projects with creative agencies, on time and on budget.
- Directed the global business-to-business Sonicare portfolio from the value proposition through market release, with the key markets.
- Managed the power toothbrush from vision, business case, and specifications through the roadmap, testing, launch, and later refinement.
- Worked with product and clinical teams to bring new clinical science into a claim for a new brush head.
- Supported expansion of the dental-professional influencer model, tied to $350 million in retail revenue.
Consumer Marketing Manager Philips Oral Healthcare, Amsterdam July 2021 to November 2022
- Managed the global professional whitening portfolio for consumers and dental professionals.
- Used consumer insights, competitive analysis, and wargaming to shape positioning.
- Partnered on packaging design, regulatory updates, and toolkit content.
- Prepared monthly financial overviews for leadership decisions.
- Worked with agencies on marketing plans and product messaging.
Global Marketing Intern Philips Oral Healthcare, Seattle June 2020 to June 2021
- Supported consumer launches for a new sales channel, from research through content and packaging.
- Reviewed the product portfolio for gaps in benefits and features.
- Worked with agencies on product messaging and content.
Vice President of Professional Development American Marketing Association, University of Washington June 2020 to June 2021
- Brought in 5 to 7 marketing speakers each quarter.
- Planned panels, workshops, company visits, and networking events.
- Event attendance increased 20 percent.
Sales Associate and Marketing Event Coordinator Nike, Seattle May 2018 to January 2020
- Started a marketing events team at the Seattle store with local businesses. Events drew over 100 people and increased in-store sales by $3,000 each.
- Managed social content and campaigns for Nike Seattle.
- Sold on the floor, including Nike+ membership and trial signups.
Background
University of Sydney Business School
International business and marketing.
Sydney, February to June 2020
Contact
Open to a brand marketing role.